SEO Basics

What is SEO?

SEO is a process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

SEO is broken down into two basic areas: on-page, and off-page optimization. On-Page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers predominantly and to back links (inbound/outbound/internal).

SEO as Stand Alone Product

Search algorithms are still in their infancy. Many people will still be able to run successful businesses doing nothing but SEO for at least a few years to come.

As you learn more about the value of SEO and how it integrates into the web, you should be able to increase your income or social reach significantly. Only by pairing SEO with other marketing methods or viewing the web through a larger lens, you will be able to fully appreciate the value of SEO.

SEO Strategy

SEOKeyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline, such as radio and TV ads

 

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.